A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
Startups exist not just to make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision.
Some of the many reasons why startups are failing so badly everywhere we look are, lack of a good plan, a solid strategy, and thorough market research
Four Important Questions To Yourself As A Startup.
Do consumers recognize that they have the problem you are trying to solve?
If there was a solution, would they buy it?
Would they buy it from you/us?
Can we build a solution for the problem?
Here are the key points every startup should consider.
Good/Effective Customer Relationship.
Likability is the gateway to connections and ultimately to relationships. If others don’t find you likable, then it is virtually impossible to form profitable business relationships. If you are not likable, people will not buy you or from you. Likability is responsible for first impressions because it happens in an instant, and it is responsible for ongoing impressions because they can be lost in an instant. When people find you likable, the door opens to emotional connections, to trust, and ultimately to business relationships that help you build a successful career and income.
Make Positive Connection.
Likability leads to connecting. Most sales texts and training programs describe this process as building rapport. Unfortunately, rapport as an action has become a box most salespeople simply check off as a step in the sales process. Unlike
“Building Rapport” can be manipulative and uncomfortable, connecting
tears down walls that tend to get in the way of real communication and
understanding. When people feel connected with you they feel more comfortable telling you their real problems. With this information in hand, you have the opportunity to solve problems that matter. This provides real value and engenders true loyalty. Strong connections are hard to break and are the foundation of truly prosperous, long-term business relationships.
One of the immutable laws of the universe is that when you give to others, you are rewarded tenfold. Problem solvers are the champions of the business world.
However, it is impossible to solve problems you do not know about, which is why connecting is so critical. The essence of business is one person solving another person’s problem. A solved problem is a value that buyers pay for. It is the most important lever to consider buying/selling philosophy.
The most successful business people take problem-solving to the next level. These individuals are constantly on the lookout for problems they can solve—even if it has no direct impact on their business. They live by the motto, “By helping others get what they want, I will get what I want.”
Trust is the glue that holds relationships together and the foundation on which all
long-term relationships rest. Trust is developed with tangible evidence that you do what you say you will do, that you keep promises, and that you maintain a consistent commitment to excellence. It means going the extra mile in everything you do. In a world in which most people are doing just enough to get by, those business professionals who consistently do more than they have to will stand out. Buyers appreciate and reward this commitment to excellence with
repeat business, referrals, and ultimately with trust.
The Gateway To Connection ‘LIKABILITY’
Likability is the gateway to connections and relationships. We tend to be attracted to likable people and when we are likable, others are attracted to us. When people find you likable, the wall comes down just enough to allow for a
conversation, which may lead to a connection and on to a profitable business relationship. Likability is also an integral part of maintaining and building the relationships you already have. If at some point, your customer finds you unlikable, no matter the situation, your business relationship will eventually disintegrate.
Buying your products/services begins and ends with likability because being likable and remaining likable is sort of like “relationship glue.” Likability impacts how others perceive you, their willingness to engage in conversation, and their openness to answering your questions. Besides, it affects their desire to give you second chances when inevitable mistakes and service issues occur.
Likability makes the difference in how you and your message are received by
others. Without it, you simply cannot and will not connect with others.
To achieve a startup vision, you must employ the following strategy;
A business model, a product road map, a point of view about partners
and competitors, and ideas about who the customer will be. The product is the end result of this strategy.
Join the leading venture capital firm to achieve your startup vision today.
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